Industry
Restaurants
Promotions, menus, and the reason to visit are easier to film than a generic brand story. The work is the files for that push, not a promise of covers.
Challenges
A dining promotion usually needs the offer, the dates, and the dish or experience in the first seconds. Long brand films and a posting calendar solve different problems.
What Shoobook can create
Typical lines for this kind of brief. A project includes only what its quote names. These are not statistics and not a client list.
- One promotion message
- The ad and post formats named in the quote
- Notes your team can hand to whoever publishes
Recommended services
- 01Creative CampaignsOne campaign idea, the messages that hold it together, and the assets named in the scope.
- 02AI Video AdsShort video ads for paid social and digital placements, including variations you can test.
- 03Social Media ContentPosts, captions, and visuals for a planned organic or scheduled cadence.
Formats
- Vertical and square cuts for paid social
- A short set of organic posts for the same offer
- Menu or offer lines that match what the kitchen can actually serve
Related work
Direction samples only. A Concept label means it is not a client engagement and not a result.
Process
01
Offer
The dish, the dates, and who the promotion is for.
02
Pieces
Which cuts are ads and which are posts, so they are not the same file renamed.
03
Handoff
Files and captions. We do not book covers or buy the media.
Questions
Do you need photography of the food?
Usable photos or footage help. If you do not have them, say so in the brief. The quote should not assume a shoot that was never discussed.
Will this fill the restaurant?
No. The deliverable is the content. Reservations and sales are not something this site promises.
Describe this kind of project
The form can start on a service that often fits. You can change it. There is no guaranteed reply window and no booking step.