Industry
Beauty and wellness
Treatments and retail offers need plain language. Content should describe the service you provide, not a clinical outcome.
Challenges
Wellness marketing slides into health claims quickly. The useful brief names the service, who it is for, and what you are allowed to say.
What Shoobook can create
Typical lines for this kind of brief. A project includes only what its quote names. These are not statistics and not a client list.
- Copy limited to the offer you described
- Formats for the channels in the quote
- A note on claims you asked us not to make
Recommended services
Formats
- A short offer or menu film
- Social posts for booking or retail
- A campaign for a seasonal menu or launch
Related work
Direction samples only. A Concept label means it is not a client engagement and not a result.
Process
01
Claims
What the business is comfortable saying, in writing.
02
Look
References you have the right to use. No borrowed brand logos.
03
Files
The film or posts named in the quote, ready for your team to publish.
Questions
Will the copy make treatment or health claims?
No. We do not write medical, weight, or outcome claims. If a line needs a professional review, that review is yours to obtain.
Do you show client transformations?
Not unless you supply approved media and the rights to use it. We do not invent results.
Describe this kind of project
The form can start on a service that often fits. You can change it. There is no guaranteed reply window and no booking step.