The kind of brief, not a client list
Restaurants
A dining promotion usually needs the offer, the dates, and the dish or experience in the first seconds. Long brand films and a posting calendar solve different problems.
Promotions, menus, and the reason to visit are easier to film than a generic brand story. The work is the files for that push, not a promise of covers.
Real estate
A listing and a brokerage brand are easy to mash into one vague video. They need different lengths, different facts, and a clear line between what is on the market and what is evergreen.
Buyers need the property, the area, or the service explained without hype. Listing media and brand films are different scopes.
Home services
Before-and-after claims and review screenshots are easy to fake and hard to defend. The useful version names the service and the next step without invented proof.
Home-service buyers usually want the job, the service area you already cover, and how to ask for a quote. The content should say that plainly.
Beauty and wellness
Wellness marketing slides into health claims quickly. The useful brief names the service, who it is for, and what you are allowed to say.
Treatments and retail offers need plain language. Content should describe the service you provide, not a clinical outcome.
Ecommerce
Catalogs create too many variants. A useful scope picks one product or offer, then the aspect ratios that match the placements.
A product promotion needs the product, the offer, and the place the file will run. A homepage film and a paid cut are related edits, not the same export.
Professional services
Jargon and unnamed 'expertise' fill the gap where a clear offer should be. The useful film names the buyer, the work, and what happens after they enquire.
Buyers need to understand the offer and the next step. Credentials and results belong in the piece only when you can state them.
Compare services if you already know the format. Request a quote if you would rather describe the job.
Related questions
How do I choose a service?
Match the job, not the label. Paid ad cuts, a posting set, one film, a plan, a time-bound campaign, and an offer explainer are different scopes.
Does every service include media buying or posting?
No. We do not buy ads unless a future agreement says so. Publishing and community management are included only when the quote names them.
Can one project use more than one service?
Yes, when the quote lists each part. Combining services does not add deliverables that were not written down.
These are the service questions. This index does not invent a second policy.